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Sunday, 22 April 2007

A roadpath to eBay Success - Part 3


Welcome to part 3, yesterday we looked at product sourcing. Today we will be looking at the next step, listing your items correctly and honestly.

I can't stress enough how important this part is if you want to be successful, this is the stage where you communicate with your potential customers and your listing will usually show how you come across to those potential customers. Your listing and description could also be important for when the customer chooses to buy an item from you or your competitor.

Research
Before you do anything you will need to research your products correctly, this is because it will enable you to fully understand what you are selling and describe it as accurately as possible. You could do this by reading the information on the packaging or even check out the company website, write everything down and pick out the most important information you will need to include in your listings.

Pictures
One part of the preparation is now done, so now to the next, you will need a digital camera to take high quality photos of the products, I always find when the seller takes their own pictures it's more appealing. Make sure the product is clearly visible and high quality.
Description
Plan ahead before listing, take the information from your research and describe the item as accurately as possible so the customer knows exactly what to expect, remember if the item is not in very good condition or has any blemishes, include it as this makes you more honest with the customer and again there will be no surprises when the item arrives, if you have to, take a picture of the marks or scuffs. You may also want to use some powers of persuasion in your listing, but not too much or too heavy. It also doesn't harm to say who you are and what your all about, this will give you listing a personal touch.

Listing
Now to the actual listing, you will need to choose the relevant category remember, nothing worse than getting this wrong. Choose a title which describes the item in the best possible way. I always find flamboyant templates annoying so just try keep it clean and simple if you can which is usually easier for the reader, remember to also leave your contact details.
Your start price is very important or your buy it now price, you will need to think about it very carefully, I usually find 99 pence starts usually do the best as the bids get a chance to accumulate and people start bidding against each other.

That was part 3, the last part will follow shortly, which will deals with postage, after care and customer service, enjoy!

1 comment:

DanielL said...

Try Use.com They have thousands of templates. It's free, and you can post up to 100 full size images with no size or bandwidth restriction.

Works pretty good if you want to do things on the fly without knowing any HTML. Best thing is that you can save and reuse templates later on and their templates are both eBay and Craigslist compatible.

Worked for me and my images are not limited to what eBay or Craigslist offers plus I don't have to pay extra. Let me know what you think.

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