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Wednesday, 25 April 2007

A roadpath to eBay Success - Part 4

Well folks, here it is, the last post in our series of articles on how to succeed online with auction sites such as eBay. We have delved into picking your category/niche, sourcing your products and listing your items. Today we move on to customer care during and after sales, also we will be dealing with postage and packaging

Setting your P&P Price
When you list your items you will be asked how much you would like to charge for postage and packaging, let me get this straight, if there's one thing I hate it's people wildly overcharging for P&P. Sometimes you will see someone charging £4 for posting a DVD, it can get ridiculous so don't do it, trust me you will put customers off. So take into account how much it will cost to post and the packaging you will use, maybe round it off and stick to that price, the customers will have more respect for you and there is a higher percentage chance they will come back.

During Auction Customer Service
During some auctions, customers will ask questions. They will ask questions about the item itself, postage, payment, service etc. Answer these questions as quickly and as honestly as possible so the customer will remain interested and know what to expect if they win the item.

P&P your Items
Package your items as soon as you can, use strong packaging with bubblewrapp especially if you have fragile items. Also something I like doing is slipping in an invoice and a thank you message with your contact details, just to make the whole thing more personal. Once payment has come through, post your items as quickly as possible, people hate to wait a long time for something they have already paid for. Customers will be much happier if they receive their items quickly.

After-Sales Customer Service
Sometimes a customer will have a question or a complaint about the product you have sold. Again answer as quickly and as honestly as possible. It isn't a complaint, make sure you offer a return and refund, this will do wonders for your feedback and keep the negatives down. Remember the customer is always rite.

There we have it, it's all done now, some things maybe amended but I hope you have enjoyed the series and have found it helpful. Good Luck! Remember if you have any questions or comments to make, please don't hesitate to contact me on

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